Direct Marketing Educational Foundation’s (DMEF) preeminent award to honor an academic’s overall achievement in direct/interactive marketing, the award is named for the late Robert B. Clarke. As the CEO of Grolier, his personal contribution endowed the DMEF’s Direct/Interactive Marketing Research Summit (formerly called the Educators’ Conference).
Nominated by their peers, winners are chosen on the basis of outstanding achievement in teaching, writing, research and speaking. Final selection is approved by the DMEF Board of Trustees.