Read further for information and comments on the 2010 I-MIX event:

DMEF’S 2010 Interactive Marketing Immersion Xperience (I-MIX) | August 2- 6, 2010

A New Opportunity for College Juniors and 1st Semester Seniors
to Set Themselves Apart in Today’s Job Market.

Deadline to Apply for I-MIX 2010 has closed.

Most travel fees covered.  Financial assistance is available.

 I-MIX Update

I-MIX 2010 has wrapped for the year with much success.  See what some of the participants have to say about the experience:

• I thoroughly enjoyed my experience at I-MIX. As an operations management major with a passion for marketing I have been able to learn a tremendous amount of relevant and current information and trends in marketing. This program was an excellent compliment to my marketing courses…I feel like I am so much more aware of the great potential that I could have to combine my skills…to a marketing profession. The introduction improve was a great way for me to open up and meet neveryone in the program while also learning a good deal about myself. I would highly recommend this program to any focused, driven student with an interest in the marketing profession. -Maura MacDonald (University of Massachusetts, Amherst).
• I thoroughly enjoyed every minute of the past week spent with the students, the people from Merkle, and the other educators that you invited to give lectures. I learned an incredible amount within a short period of time…I truly believe I was permitted an amazing opportunity.  [T]hank you for the patience and constant engagement you demonstrated with each and every one of us throughout the week. I am proud to be considered a new member of the DMEF alumni. – Genevieve Cenower (NYU)
• Thank you so much for the opportunity to participate in such an amazing program!…You truly did inspire me to continue my education in the field of marketing….I cannot thank you and the DMEF enough for providing a fun-filled week full of information from experts that are really going to place the 30 of us above others in our field. – Erin Cotter (Christopher Newport University)
• …you can count with me to spread the word about the program and really motivate people to apply and be a part of this unique experience. Thanks again! – Kisney Lopes (Western Connecticut State University)
• I would like to sincerely thank [the] DMEF for organizing such a great event along with Merkle. I really learned a lot from the all the seminars and the group presentations at the end. Moreover, during this event I was able to create a network of people which can be of great asset to me in my career ahead. – Aashish Mookim (Pace University)
• …a mix of fun and experience. – Desiree Roughton (San Diego State University)
• This program was one of the most amazing experiences of my life. – Valerie Whiting (Drake University)
• I thought that this was a great program and [I] think that people will enjoy it. Great! Awesome! – Erin Rhoades (Eastern Michigan University)

For pictures of the I-MIX 2010 program, please visit our

Flickr photo album

See some of our student testimonials of the 2010 I-MIX program.

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Speakers

• John Deighton
  Professor
  Harvard University
  Topic: Building Brands in the Internet Era
• Senny Boone
  Senior VP, Corporate & Social Responsibility
  DMA
  Topic: Ethics and Privacy (TBA)
• Mark Weninger
  Chief Creative Officer
  Merkle Inc.
  Topic: Creating Great Interactive Communications
• Peter Vandre
  Director
  Quantitative Solutions Group
  Topic: Email Program Optimization
• Jeff Clayton
  VP Interactive Product Strategy
  Merkle Inc.
  Topic: Brave New World of Digital Media Marketing
• Michael Ricci
  VP Mobile Solutions
  Merkle Inc.
  Topic: Mobile Marketing Trends
• Paull Young
  Director of Digital Engagement & Fundraising
  Charity:Water
  Topic: Social Media 101
• Rich Fleck
  VP Strategic Services
  Merkle Inc.
  Topic: Integrating Online Marketing
• Meredith Trotta
  Private Coach
  The Polished Student
  Topic: Tell Me About Yourself and other Terrifying Tools of Recruiters

About the I-MIX Program

The Direct Marketing Educational Foundation’s (DMEF) Interactive Marketing Immersion Xperience, (I-MIX), and the host and principal sponsor, Merkle, with a matching grant from the Lee Epstein and Willa Yeck Funds offer 30 college students an exceptional opportunity to learn about current and emerging trends in marketing from leading practitioners and academics. This program is designed for juniors and first semester seniors who are considering a career in marketing.

During the week-long intensive program, students will be immersed in seminars focused on interactive marketing. Presentations will provide students with a deep understanding of both strategic concepts and practical application. After completing this program, students will have a decided edge in securing a job in this competitive market.

Admission to this program is highly selective. The program is open to U.S. citizens, permanent residents and international students. The 2010 program will begin on Monday, August 2nd and end on Friday, August 6th.

I-MIX Program Benefits

Students who participate in I-MIX will: Gain knowledge and experience that sets them apart from their peers. Expand their understanding of strategic, creative and tactical marketing practices. Explore current and emerging trends in marketing. Build leadership and teamwork skills via case analysis, group projects and participation in team-building exercises. Acquire an edge in the job-search process. Improve their networking skills.

I-MIX Program Costs

A fee of $300 is required two weeks after acceptance into the program to hold your space. All program materials, housing and most meals will be covered. Students will be required to cover one meal on their free night and all incidental expenses. DMEF will reimburse travel costs up to $500. Supporting documentation must be provided in order to receive reimbursement. Financial assistance may be available for students who request it in advance and are prepared to demonstrate their need.

I-MIX Location

Participants will be housed at the Sheraton Columbia Town Center Hotel; amenities include: free parking garage, state of the art fitness center and outdoor swimming pool. Nearby points of interest include Lake Kittamaqundi (adjacent); the Mall in Columbia (across the street); Merriweather Post Pavillion (concert venue-.5 miles) and African Art Museum of Maryland (– 1 mile).

Program sessions took place at Merkle Corporate Headquarters in Columbia, Maryland.

Important I-MIX Dates and Deadlines

 Please check back for important I-MIX 2011 dates and deadlines.

I-MIX Application Instructions

Please check back for important I-MIX 2011 application instructions. Since admission to the program is highly competitive, students are urged to submit their applications as early as possible and to confirm that the supporting materials are received by DMEF by the application deadline.

You must complete the application form.

For questions regarding the I-MIX program contact:

About the Principal Sponsor

Our principal sponsor, Merkle, is a leading customer relationship marketing agency that offers quantitative, information-based solutions that maximize return on marketing investment (ROMI). Merkle is a recognized industry leader in the areas of corporate strategy, focus and delivery strategy, data and data sourcing services and technology capabilities.

Presented By:
Principal Sponsor:
Sponsor:
Sponsor:	The Willa Yeck Fund