Name: Dr. Marjorie Kalter
Company: New York University
Biography:
Marjorie Kalter brings the dual focus of professor and practitioner to her consulting clients and students. She is Clinical Professor and Graduate Program Director at NYU’s Master of Science Program in Integrated Marketing, where she teaches competitive strategy and writing the business plan. Before joining NYU in 2001, she taught direct marketing at Columbia University’s MBA program for 9 years.
A consultant on business development and customer loyalty, she was Executive Vice President and Account Managing Director at Wunderman (WPP Group) New York and Paris, leading integrated marketing programs for American Express, AT&T, Groupe Danone, Kraft, and Air France.
She was awarded the Direct Marketing Educational Foundation’s Outstanding Educator award for 2004. A frequent speaker at marketing conferences, she is a member of the Direct Marketing Association’s ECHO Committee, a member of the Board of Trustees for the Direct Marketing Educational Foundation, and Chairman of the DMA Hall of Fame Committee.
Interview with Dr. Kalter in DIRECTNewsline 6/30/10
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