The 2010 DMEF Corporate Leadership Award will be presented to Merkle, a leading customer relationship marketing agency. (www.merkleinc.com)
This unique and significant award honors businesses that champion education on all levels including internal and external audiences, as they consistently demonstrate a commitment to excellence industry wide. Past DMEF Corporate Leadership Award recipients include companies such as Goodman&Company; Scholastic; Draftfcb; The Martin Agency; and Acxiom.
Merkle believes the best way to succeed in business is to balance both quantitative and qualitative approaches to marketing. Founded in 1971, this customer relationship marketing agency identifies successful marketing as consisting of three critical components: thought leadership and strategy; a well-defined engagement model; and a fully integrated implementation approach. With locations in ten major states, Merkle’s mission is to help clients create and maintain marketing strategies that will influence consumer behavior over time. Merkle is an active marketing educator to younger generations including a major sponsor of DMEF’s re-branded Interactive Marketing Immersion Xperience (I-MIX) program, which will take place early August.