The Collegiate ECHO Direct/Interactive Marketing Challenge offers a unique opportunity for students to gain real-world experience by creating a marketing plan for an existing business.
In turn, the corporation that chooses to sponsor this event gains dozens of new ideas from these future marketers. These marketing plans are generated under the supervision of business, communications, marketing or advertising professors. The corporation and the winning student team are then featured prominently at the DMA International ECHO Awards. Corporate sponsors, students and faculty are all winners in the Collegiate ECHO Challenge, which respectively provides fresh ideas, learning and teaching opportunities.