Collegiate ECHO Challenge

2012-2013 sponsorship and Challenge from dELiA*s: The Collegiate ECHO Challenge is an opportunity for college students to compete and work on a multi-faceted marketing assignment for a major corporation. Student teams submit marketing plans which include qualitative and quantitative research summaries, strategy outlines, and detailed analytics based on real-world metrics. The Collegiate ECHO Challenge also provides professors with teaching resources, and the universities that winning students attend receive exposure and goodwill.

2012-2013 Challenge | 2011-2012 Winners and Honorable Mentions

In the Marketing EDGE Jobs and the Career Resources sections of our website, the Marketing EDGE Job Board provides students with an opportunity to post resumes, and browse and apply for jobs. Here, you'll learn about, and find out how to apply for a Marketing EDGE Summer Internship.  And our Next Generation Leaders program is a career starter – so we've included it here. Under Career Resources, our E-Learning portal offers online interactive marketing (social, mobile, search, etc.) courses in partnership with ClickZ University at a great student rate.  Advice, History and Marketer Close-Up offer articles with expert advice on landing a job, tried-and-true techniques and tools of marketing, and career starts and trajectories of established marketers, respectively.  And Industry Profiles provides behind-the-scenes interviews with leaders in the field. Learn More...

The Direct Marketing Educational Foundation and sponsor companies, KBM Group and Wunderman, will offer 30 college students in a variety of majors a chance to learn about Big Data, how it’s changing marketing and how those changes will open up new and exciting career opportunities.  Learn More

In August 2012, 30 students from across the country engaged in I-MIX, DMEF's direct/interactive marketing immersion seminar, hosted by KBM Group, a leading direct/interactive marketing agency.  Feedback from the participating students and their professors was so enthusiastic that we're planning one in August 4-7, 2013 in Denver, CO.

See the video and read more about  I-MIX

The MARKETING EDGE SUMMER INTERNSHIP PROGRAM is intended for students who are interested in exploring a career in marketing.  The program places interns with companies who are changing the landscape of marketing every day through their work in a variety of areas like mobile, social, search, and email marketing and through their innovative use of data.  Learn More...

DMEF offers a once-in-a-lifetime opportunity to work in a unique 8 to 12-month rotational program created by DMEF and Direct Marketing Association. Associates receive an unparalleled introduction to the world of direct/interactive marketing as they rotate through different companies while gaining exposure to a network of influential industry leaders.

Become a Leader

Attend a seminar featuring an interactive talk with direct/interactive marketing experts, focusing on careers in their field.  The Forum offers valuable strategies on landing a job in today’s tough marketplace, from tips on job hunting to career opportunities. Forums slated for 2013).  March 26: the year's 1st Student Career Forum takes place in New York City in partnership with Incisive Media at the SES Conference and Expo.  October 14, 2012: 2nd Forum is scheduled for Chicago, IL, in conjunction with the DMA2013 Annual Conference & Exhibition. November-December 2013: the 3rd event, TBA, takes place again in New York, NY (Read about last year's New York, NY Forum.)

The DMEF offers scholarships to students studying marketing at the Graduate and Undergraduate levels. Scholarships are awarded on a competitive basis to students nationwide.

Scholarships

Use our school listing to find a college or university program at a school near you, or anywhere in the country. You can also find links to books that will excite you about this field and allow you to not only learn from the legends in the field, but apply the principles of marketing direct to your daily life. Learn More...

Visit our Social Media pages to join us, learn about what's happening in the field, and connect with your peers and industry professionals.