DMEF Direct Interactive Marketing Research Summit

October 9-10, 2010 | San Francisco Marriott | San Francisco, CA

Barack Obama's election made it clear: Direct/Interactive and database marketing techniques are ubiquitous in marketing practice. Leading academics and practitioners are paving the way for the advancement of the field through research and practical application of the knowledge that is acquired. They converge annually for the Direct/Interactive Marketing Research Summit, (San Francisco, CA, October 9-10, 2010) the preeminent conference that focuses on this important area of research and practice, which, this year, announces an excellent Keynote and Invited Speakers (pdf) lineup. The Summit, sponsored by Direct Marketing Educational Foundation, is a must-attend for academics and Ph.D. candidates who are interested in pursuing research and teaching in these areas.

Participants attending this event will have an opportunity to:

      (1) engage in thought-provoking exchanges on the latest research topics and trends;
      (2) share and explore innovations in pedagogy theory, curriculum development and classroom management;
      (3) build professional networks
      (4) influence best practices of leading companies.

Find out about the latest trends in direct/interactive marketing and benefit from:

• Professors' Academy membership for full-time academics
• Optional complimentary pass to DMA2010 Annual Conference & Exhibition
  featuring a prominent Monday Opening General Session Keynote
• Networking with leading industry professionals
• Exchange of important research and pedagogical information on direct/interactive marketing subjects
• Interaction among leading companies willing to share their business cases for educational purposes and academics

An important conference taking place just before DMA2010 if you are:

• a college professor, lecturer, adjunct professor, or instructor
• a researcher at an institution of higher learning
• an academic seeking leading information and topics for teaching and/or research
• an academic who publishes or wishes to publish
• a practitioner engaged in database marketing, social media, text mining, analytics, etc.
• a practitioner planning to teach marketing, including database marketing, interactive or direct marketing at a college or university.