Educators
Being Direct: Making Advertising Pay
Lester Wunderman
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Breakthrough Advertising
Eugene Schwartz
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Database Marketing
Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin
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How to Write a Good Advertisement
Vic Schwab
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Mail Order Handbook
Richard Hodgson
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My Life in Advertising/Scientific Advertising
Claude Hopkins
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Ogilvy on Advertising
David Ogilvy
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Scientific Advertising
Claude Hopkins
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Successful Direct Marketing Methods
Bob Stone, Ron Jacobs
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Tested Advertising Methods
John Caples
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directworks news

  • MICROSOFT'S BING FEATURED AS COLLEGIATE ECHO CHALLENGE now through
    4/14/2010
     Microsoft Bing featured as the Collegiate ECHO Challenge case
  • RISING STARS AWARDS DINNER - save the date:
    6/15/2010
    This gala celebration takes place at Bridgewaters, located at the South Street Seaport, New York City.  It honors Rising Stars age 40 and under as well as one Corporate Commitment Award honoree - both dedicated to direct/interactive marketing excellence and education.
  • I-MIX SUMMER PROGRAM takes place
    8/02/2010
    The Direct Marketing Educational Foundation’s (DMEF) Interactive Marketing Immersion Xperience, (I-MIX), and the host and principal sponsor, Merkle, offer 30 college students an exceptional opportunity to learn about current and emerging trends in marketing.  This 4-1/2 day program begins August 2.

directworks calendar

Rising Stars Awards Dinner | Bridgewaters | New York City | 6:00-10:00 PM

6/15/2010

I-MIX Summer Program

8/02/2010

DMEF Technology Showcase
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