Marketing Research Publications

Statistical Fact Book.  Power of Direct.  Journal of Interactive Marketing . 

In this section, all Professors’ Academy members have exclusive online access to download two useful DMA publications; DMA Statistical Fact Book, and Power of Direct. The former, often referred to as the “definitive source for direct marketing benchmarks,” continues to adapt to the ever-changing business landscape.  The latter provides a biennial forecast of direct marketing’s economic impact on the US economy.  First published in 1995, the report is released every other year in conjunction with DMA’s Annual Conference and delivers historic trends, current year estimates, and one-year and five-year projections for direct marketing expenditures, sales, ROI and employment.  No other publication covers the economic impact of direct marketing channels with the same level of detail.

The Journal of Interactive Marketing online, a benefit for Premium Professors’ Academy members, is available through DMEF’s publishing partner, Elsevier. A premier academic research journal which serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments, JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas.

JIM 's 5-year impact factor is 2.231 (Thomson Reuters) and is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar. Manuscript Guidelines and Submissions

For manuscript guidelines and submission directions, please go to JIM’s Guide for Authors on the publisher’s website. For general information (Editorial Review Board), subscription information, etc. please visit www.elsevier.com/locate/intmar or contact the Managing Editor, Barbara W. Hruska at bhruska@fdirectworks.org.

Journal Readership
Our readership consists of researchers in marketing, strategy, customer behavior, managerial economics, statistics, and information technology, direct/interactive marketers, advertisers and advertising agencies, market researchers and e-business executives.