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Name: Alice Yang
School: Columbia University
Major: Anthropology and French and Francophone Studies
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I graduated from Columbia University in May 2009 with a double major in Anthropology and French and Francophone Studies. During my time in school, I was President of the French Cultural Society and studied abroad in Aix-en-Provence for a year. My first summer internship, at Loomis, Fargo & Co., exposed me to the exciting world of marketing. The following year, as a participant in the Encouraging Dynamic Global Entrepreneurs program in Scotland, I worked with a family-owned aerial installation company to create an end-to-end direct marketing campaign for a new service. Now, as I launch my career, I look forward to discovering the various facets of direct marketing and making my own mark in the industry as a Next Generation Leaders associate.
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Name: Allison Watson
School: Brown University
Major: Psychology
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I graduated from Brown University with a major in Psychology. During my time at school, I was appointed as the Director of Publicity for an acapella group, Shades of Brown and increased advertising dollars and concert attendance by 50%. I also served as the Chairman of Brown’s previously dormant historic Black Student Union for two (2) years, and was able to resurrect the organization by re-writing the constitution, appointing and managing an executive-board, rekindling alumni, student body and faculty support. I also worked with the University Finance board to raise $5,000 during that time to fund campus events, a conference and to cover operating costs. Prior to participating in the Next Generation Leaders Program, I supplemented my college experience with internships in corporate marketing and telecommunications. I am very excited to participate in the Next Generation Leaders Program because of my interest in industrial psychology and the consumer centric approach of direct marketing.
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Name: Ashley Homsher
School: Texas Christian University
Major: Business
Minor: Psychology
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I graduated from Texas Christian University in May 2009 with a major in Business and a minor in Psychology. During my time at school, I became an inaugural member of the Neeley Fellows Program (The program is designed for students of extraordinary potential with both curricular and co-curricular experiential learning opportunities so these individuals can affect change in the global business community). Through the program I completed a Strategic Analysis of Southwest Airlines and traveled to Santiago, Chile for a Cross-Cultural Management course. Prior to participating in the Next Generation Leaders, I enhanced my academic experience with professional internships in SEO and corporate marketing. I applied to Next Generation Leaders in order to further my education and progress a career in direct marketing.
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Name: Cristina Celis
School: Brown University
Major: Economics
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I graduated from Brown University in May 2009 with a Bachelor of Arts in Economics. While studying at Brown, I contributed to the founding and development of the Capital Good Fund, a student-run microfinance institution based in Providence. During that time, I also held internships in private banking and strategy consulting. I am interested in marketing because of its distinctive blend of quantitative models with creative solutions, and in direct marketing in particular because of its ability to adapt to the evolving marketing landscape. I believe Next Generation Leaders will be a unique opportunity to learn first-hand about the different careers in direct marketing from leaders in the field.
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Name: Jena Hui
School: Loyola Marymount University
Major: Marketing and Finance
Minor: Graphic Design
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I graduated from Loyola Marymount University in May 2009 with a Bachelors in Business Administration in both marketing and finance, and minor in graphic design. While at Loyola Marymount, I was involved with the Na Kolea Hawaii Club and played on the LMU Women's Club Volleyball team. Also during my time in school I held various internships at Los Angeles advertising agencies BBDO West, Deutsch, and Ground Zero. My experiences in those internships have really prepared me for a marketing career post graduation. Now I look forward to beginning my career and utilizing the great learning opportunities through Next Generation Leaders.
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Name: Jennie Liang
School: Tulane University
Major: Marketing and Finance
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I graduated from Tulane University with a double major in marketing and finance. I was very active in various student organizations on campus, including a Vice President position on the executive board of our American Marketing Association chapter. Additionally, my past internship experiences in marketing and advertising really compelled me to seek a career in a marketing related field. I applied for the Next Generation Leaders program for its learning opportunities and because it offers an in-depth look into the future of direct/interactive marketing.
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Name: Jon-Paul Barcenas
School: University of Southern California
Major: Communications
Minor: Business Administration
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I graduated from the University of Southern California in May 2009 with a major in Communications and a minor in Business Administration. During my time at school I was an active participant around the community, participating in Habitat for Humanity and helping raise over $85 thousand for the Friendship Circle, a philanthropy focused on providing opportunities for special needs children. Currently, I am involved in an entrepreneurial adventure with a start-up fashion apparel company for which I am currently the Director of Marketing and Sales. Prior to graduation I held several marketing internships that sparked my interest in this exciting field. I applied to Next Generation Leaders with the hopes of working alongside the industry’s most respected and knowledgeable direct marketing professionals and enhancing my leadership skills simultaneously. I am very excited about both the professional and personal learning opportunities that this program offers.
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Name: Roxanna Larizadeh
School: Georgetown University
Major: International Economics
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I was raised in France in a Persian household and graduated from Georgetown University with a major in International Economics and a concentration in Finance and Commerce. During my time in college, I rose to the position of President of the Iranian Cultural Society in an effort to increase the Georgetown community's awareness of Iranian culture by organizing events that allow interested students, faculty and staff to learn more about Iranian history, society, language and tradition. Prior to participating in Next Generation Leaders, I supplemented my academic experience with professional internships in both corporate marketing and international communication. My passion for marketing has stemmed from my interest in consumerism and commodity culture.
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