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- About DMEF
Chicago, IL | Oct 12-13, 2013
This annual academic conference specializes in direct, interactive and database marketing topics. Winning submissions at the Research Summit break new ground in their field and will influence the practice or teaching of direct/interactive marketing. A Call for Papers, a Call for Nominations for the Robert B. Clarke Outstanding Educator Awards and Event Registration are currently open.
Data Sets
Members of the Professors’ Academy gain free access to this real-life corporate information for use in academic situations, classes, independent study and research projects. Nonmembers can learn how to gain access here:
The Professors’ Academy - Funded by the John Flieder Fund
The DMEF Professors’ Academy is a membership-based organization that can help academics further their research, obtain access to course materials and reach out to expert speakers in the direct/interactive marketing field. The program is funded by the John Flieder Fund, honoring the culmination of a lifetime of achievements and growth in direct/interactive marketing.
Journal of Interactive Marketing®
This premier academic journal publishes leading-edge ideas, methodologies and insights into the field of direct/interactive marketing. As a teaching tool, it is a thought leader and catalyst for shaping ideas and issues.