- Student Career Forums
- I-MIX Summer Program
- Next Generation Leaders
- Student Marketing Scholarships
- Collegiate ECHO
- Data Set Library
- Shankar-Spiegel Best Dissertation Proposal Award
- DMEF Marketing Research Summit
- Journal of Interactive Marketing
- Professors' Academy
- Professor's Institute
- Robert Kestnbaum Research Program
- About DMEF
How and where can organizations find talent?
This is the one common issue that continues to challenge companies large and small: where to find new and skilled talent who are fully equipped academically to enter marketing careers. The DMEF’s programs equip professors with the most up-to-date educational resources and prepare students for successful careers in this rapidly evolving field.
The DMEF brings direct/interactive marketing instruction to the college campus, while helping students learn about marketing career opportunities. The DMEF publishes teaching resources, career information and the academic research publication, Journal of Interactive Marketing®. We also offer corporations the opportunity to work with students and professors through programs such as:
- The Research Summit, providing an opportunity for both academics and professionals to contribute to research that advances the field;
- Our job bank (marketingEDGEjobs.org), with access to top level interns and entry level hires, and sponsorships; and
- The Speakers Bureau, where practitioners present their knowledge in the classroom, among other programs.
We encourage individuals and corporations who are committed to maintaining a steady stream of new talent to participate and join our Leader’s Circle to support this vital link to the world of higher learning.
The History of the DMEF
Learn more about the beginnings of DMEF, established in 1966 by the Direct Marketing Association as a tangible means of giving back to the community. A non-profit educational organization supported by tax-deductible contributions, the DMEF is the only national organization of its kind committed to introducing college students to the thriving business of direct/interactive marketing.