"I met the CMO and CEO of Merkle, had a lecture with Harvard Professor, John Deighton, and dinner out... all in all an awesome first day at I-Mix!!!"

-Kristen Abdullah, Rutgers University

 I-MIX 2011 Participants at Camden Yards for the Baltimore Orioles game.

 Participants listen as speakers begin.

 Attendees take diligent notes on presentations given.

 I-MIX'ers share a laugh between presentations...

...but continue to listen attentively.

 "I wish all of the case discussions we have in class were this interesting!"

- Katie Church, University of Wisconsin, Whitewater

 I-MIX'ers learned from Dave Williams, CEO, Merkle and how he got to where he is now.

Groups were able to work on a real-world group project called the "Betty White Campaign" for AARP and Barry Spencer, Director of Online Marketing.

 Participants heard from Mark Weninger, Chief Creative Officer, Merkle on what makes a good creative campaign.

John Thompson, VP and Group Creative Director, Merkle on Non-profit marketing strategies. 

 Harvard Business School Professor John Deighton walks through case studies in direct/interactive marketing.

I-MIX'ers get together for a quick group photo.

 I-MIX 2011 Participants sit in the Orioles  suite for a fun night out.

The suite at the Baltimore Orioles game includes food and drinks.

 Participants are able to make connections and network with attendees from across the country.

 I-MIX 2011 participants share stories about their direct/ interactive marketing experiences.

 Enjoy an evening dinner with fellow attendees.

Take the evening to talk and relax with other I-MIX participants. 

"We stayed in a suite at an Orioles game! Had a great time at I-MIX! I really enjoyed working with Merkle this week!"

-Allison Temnick, Baylor University

Group 4 posing with DMEF President Terri Bartlett, Barry Spencer, Director of Digital Marketing, AARP and Craig Dempster, Executive VP and Chief Marketing Officer, Merkle.

Group 5 posing with DMEF President Terri Bartlett, Barry Spencer, Director of Digital Marketing, AARP and Craig Dempster, Executive VP and Chief Marketing Officer, Merkle. 

Group 2 posing with DMEF President Terri Bartlett, Barry Spencer, Director of Digital Marketing, AARP and Craig Dempster, Executive VP and Chief Marketing Officer, Merkle.

Group 1 posing with DMEF President Terri Bartlett, Barry Spencer, Director of Digital Marketing, AARP and Craig Dempster, Executive VP and Chief Marketing Officer, Merkle. 

Group 3 posing with DMEF President Terri Bartlett, Barry Spencer, Director of Digital Marketing, AARP and Craig Dempster, Executive VP and Chief Marketing Officer, Merkle.

Group 1 working hard on their group project for the "Betty White Campaign" 

“Thank you for giving us the opportunity to discuss key marketing concepts that are directly relevant to current trends in the field!”

- Emilia Rybak, Duke University

 Group 3 working hard on their group project for the "Betty White Campaign"

 Group 4 working hard on their group project for the "Betty White Campaign"

 Group 2 working hard on their group project for the "Betty White Campaign"

 Group 5 working hard on their group project for the "Betty White Campaign"