What is Working Direct?

 

It’s a term that gets thrown around a lot these days but what does it mean to work in direct/interactive marketing?  

 

Most people think of direct marketing as catalogs, space ads, coupons and mailers. But these days direct/interactive marketing has grown exponentially to include email, viral marketing, social networking, banner ads, search engine optimization, search engine marketing and texting.

 

It is multichannel and multi-faceted. Technical and creative. Science and art. Analysis and design. Cutting-edge and rule of thumb. It is hip, cool and exciting. In short, direct/interactive marketing cuts across all industries, demographics and psychographics. It affects everyone and the opportunities for career growth in this evolving space are truly limitless.