Student Career Forum
Sponsored by the Lee Epstein Fund
At DMEF's Student Career Forum, held November 2009 the latest in marketing trends in traditional and new media were shared by leading professionals in direct/interactive marketing.
THIS YEAR'S ATTENDEES HAD THE OPPORTUNITY TO...
- HEAR from experts on marketing in the 21st century
- NETWORK with leaders and rising stars in the field
- GET THE INSIDE SCOOP on how to get hired in today’s marketplace
Friday November 6th, 2009
8:00am-1:00PM
McGraw-Hill Conference Center
1221 6th Avenue
New York, NY 10020
Cost:$10
Click here to view pictures from the 2009 Student Career Forum event.
Featured speakers included:
Susan D. Goodman, CEO, Goodman&Company
Marketing to Millennials
"Millenials" is the term used to describe the generation of Americans ages 12 – 26 years old. To market effectively to this group of consumers, companies need to know the answers to some key questions, such as: What are their interests? What do they like to do? How do they learn about products and services? How do they make the decision to buy, and who is involved in that decision? Goodman&Company finds out the answers to these questions for companies all over the world, and determines how companies can sell more products and services to Millennials, and create longer-lasting relationships with them. During this session, we will use examples of well-known companies to show you how their understanding of Millennials allowed them to better create and market products and services, resulting in higher revenues.
Jeanniey Mullen, Global EVP, Zinio
Extending Beyond the Web: Find Out How Email and Digital Publishing will Revolutionize Reading
A website is only one small part of a company’s digital strategy. As consumers become more and more mobile, less of what they do is taking place on the traditional website. Find out how the next generation of technological devices will take everything we do to an entirely new level. See how the reading experience will migrate to devices including TV’s, and how email will come to life, literally. The revolution has begun.
Randy F. Price, CMO CEO, Socialarc
Social Media Marketing: Myth, Magic or Must?
Explore and investigate the various strategies, tactics and issues surrounding the use of social media marketing. The speaker will review how social media marketing is reviewed as a direct marketing myth, magic or must. This discussion will enlighten, engage and educate on the current state of this media darling.
Meredith Trotta, President, The Polished Student
"Tell Me About Yourself" and Other Terrifying Tools of Recruiters
To understand how you get the job, you need to know what recruiters are looking for, how to stand out in a competitive hiring market and, well, you need to be able to tell them about yourself without breaking into a cold sweat. Find out why this fairly direct question, and so many others like it, create utter panic with applicants and tell a recruiter so much. From resume writing, networking, follow-up and interviewing, find out what matters most to the recruiters and gets your foot firmly in the door.
Don’t miss out on your chance to be part of this exciting event next year!