College Day Career Panel

(DMA09 College Day Registration Deadline Extended to Monday, 9/21/09.  But hurry.  Seating is limited and on a first-come, first-served basis.)

An interactive career panel of professionals at various stages in their careers, working in the field of direct/interactive - quite a broad field with great potential for anyone attending this event - follows the keynote address by Mike Gotfredson, CEO, Road Runner Sports.  Bring a question you want to ask about the direct/interactive marketing field, jobs in the field, and how to get them in these economic conditions.  Don't be shy - you could receive information that affects your future...

 

Moderator

 

Michael A. Belch, Ph.D.

Dr. Belch received his B.S. degree from The Pennsylvania State University, and his MBA from Drexel University. He obtained his Ph.D. from the University of Pittsburgh, with a major in Consumer Behavior and a minor in Social Psychology.

Prior to obtaining his Ph.D., Dr. Belch was employed by the General Foods Corporation as a Marketing Representative. Dr. Belch has been a Professor of Marketing at San Diego State since 1976. During that time he has authored and co-authored over 40 articles in academic publications. He has also received the outstanding Marketing Professor Award numerous times and has received an Excellence in Teaching award from the College of Business Administration.

Professor Belch has also taught at the University of California-San Diego, and the University of California- Irvine. He has also taught in Reims, France; Paris, France; Aix-en-Provence, France; Slovenia; China; Chile; Colombia; Spain, Argentina, Malta, Greece and the Netherlands.

Dr. Belch and his brother George have published the number one selling text in business schools throughout the world, titled “Advertising and Promotion: An Integrated Marketing Communications Perspective”. The text is currently in its eighth edition, and has been translated into seven languages.

 

Panelists

 

Dr. George E. Belch

George Belch is Professor of Marketing and Chair of the Marketing Department at San Diego State University, where he teaches strategic marketing planning, integrated marketing communications, and consumer/customer behavior.

 

Prior to joining San Diego State, he was a member of the faculty in the Graduate School of Management, University of California, Irvine. Dr. Belch has been a visiting professor in the Graduate School of International Relations and Pacific Studies at the University of California, San Diego. He received his PhD in marketing from the University of California, Los Angeles.

 

Before entering academia, Dr. Belch was marketing representative for the E.I. DuPont Company. He also worked as a research analyst for the DDB Worldwide advertising agency. Dr. Belch's research interests are in the areas of marketing strategy, consumer decision- making, and integrated marketing communications. His current research focuses primarily on the area of consumer processing of advertising information and the use of this information in the attitude formation process.

 

He has authored or co-authored more than 25 articles in leading academic journals including The Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, and Journal of Business Research. He is also the co-author of the popular textbook Advertising and Promotion: An Integrated Marketing Communications Perspective. The book, now in its seventh edition, is the leading text on advertising and promotion and is used in business schools throughout the world.

 

In 2000 he was selected as Marketing Educator of the Year by the Marketing Educators’ Association for his career achievements in teaching and research. He also received the Distinguished Faculty Member Award for the College of Business Administration at San Diego State University in 2003. Dr. Belch's consulting experience focuses on the areas of marketing strategy, marketing planning, advertising, and marketing research.

 

Michael B. Gotfredson

Mike Gotfredson, Owner/Chief Executive Officer, Road Runner Sports graduated from John Carroll University and received an MBA degree from California State University, Fresno. After graduate school, Mike worked for an affiliate of Ford Motor Genuine Parts Distribution as sales manager and marketing analyst. From 1980 to 1983, Mike worked at Sperry Univacs Minicomputer Headquarters in Irvine, California, as a marketing analyst and then as a marketing manager for distributed data processing.

In 1983, Mike began Road Runner Sports in a garage in Del Mar, California, using his direct marketing experience. The company doubled in size nearly every year through 1999. Road Runner Sports sells more technical running shoes than any other retailer or cataloger in the U.S. and is the largest running shoe customer for each of its manufacturers.

 

Mike is a member of The Executive Committee and is on the Board of the Athletes Helping Athletes Foundation. Mike has coached his three sons and one daughter for over 15 years in baseball and soccer. He has run in the New York Marathon and regularly runs 20 miles per week. He also has a weekly routine of serious stretching and weight training. Mike frequently enjoys a good round of golf, and likes a few hours each week on the tennis court and surfing.

 

Kristin Lee

Kristin Lee received her B.A. degree from The University of California, Santa Barbara with a major in Sociology and a minor in Philosophy. Ms. Lee also holds a Professional Certificate in Fundraising and Development from The University of California, San Diego.

 

Ms. Lee is currently completing her MBA at San Diego State University with a specialization in management and finance. Prior to pursuing her MBA, Ms. Lee was employed by the San Diego based NGO, Project Concern International (PCI) as Marketing and Development Coordinator. At this position, Ms. Lee created various aspects of the company’s annual direct mail and e-marketing campaigns. Ms. Lee has managed and analyzed numerous offline and online CRM systems to develop and implement integrated communications between PCI and its supporters.

 

Ms. Lee has also worked for The University of California, San Diego in the Health Sciences Development department as Assistant Director of Development. At this position, Ms. Lee created and managed strategies for the solicitation of annual telefunding gifts in conjunction with the department’s annual direct mail and e-marketing initiatives.

 

In addition to working with a number of public institutions, Ms. Lee has also worked as a Junior Marketing Associate for a private Santa Barbara based software company, called Image-X. At this position, Ms. Lee was involved in the statistical interpretation of market data for the company’s promotional material and white papers. She also helped launch a campaign for the firm’s XML converter tool while establishing a concurrent a re-seller program and network for extended revenue. Ms. Lee was also heavily involved in composing and designing various HTML email advertisements, brochures, white papers and marketing materials for the firm’s suite of software products.

 

Karen J. Marchetti

Karen J. Marchetti, SVP Client Services, Strategic Marketing and Advertising, Inc. is a master strategist, offer crafter, and copywriter for response-generating marketing.

 

Her web site, direct mail, and email expertise have generated superior results for such clients as American Nurses Association, Union Bank, Qualcomm, Household Finance, Luce Forward, and San Diego State University Extension. Marchetti has taught Direct Marketing for the University of San Diego, UCSD and CSU Long Beach, and most recently taught the Direct Marketing Creative class at Loyola for the Southern California DMA’s Certificate in Direct Marketing.

 

She has published Direct Marketing articles and been cited in national magazines including DM News, AMA’s Marketing News and Bank Marketing Magazine. Her answers to Direct Marketing and Internet Marketing questions on LinkedIn have earned her frequent “best answer” honors.

 

The San Diego Direct Marketing Association named Marchetti the 2000 “Direct Marketer of the Year”. Marchetti is a two-time past President of the San Diego Direct Marketing Association. Ms. Marchetti was named the 1995 “Woman Who Means Business” in Marketing by the San Diego Business Journal, and is one of the few West Coast judges of the DMA's international ECHO Awards – awards based primarily on results.

 

Steven Osinski

Steven currently teaches courses in DIRECT MARKETING and ADVANCED SALES SKILLS in the School of Business at San Diego State University (SDSU.) Although relatively new to teaching, Osinski has extensive experience within the Direct Marketing industry.

He was the founder and CEO of the SMART Group, an Atlanta, GA-based advertising agency that specialized in serving the direct marketing needs of some of the major national Wireless carriers. Among his clients were VERIZON WIRELESS and NEXTEL. The SMART Group was acquired by TMP Worldwide / Monster.com in late 1998. Osinski served as the Vice President of Marketing for their Directional Marketing division overseeing a half billion in revenues for two years.

Prior to starting his own company, Osinski was the Advertising Director for A Beeper Company, a Bell Atlantic owned company and Advanced Systems, a BellSouth owned company. Before that, he was employed at Backer & Spielvogel Advertising in NYC.

Prior to joining SDSU, Osinski spent his post Monster.com years serving on numerous Boards and in multiple non-profit organizations throughout San Diego including Chairmen’s Roundtable, CONNECT, Junior Achievement and the San Diego Social Venture Partners.

Osinski attended the University of Miami where he earned a BA in Communications and an MBA in Marketing. He is married and has two teenage daughters.