Professors' Academy Member Benefits
“The DMEF Professors’ Academy is the best way to keep up with the rapid changes in the Direct/Interactive Marketing arena. DMEF/DMA summits and seminars provide cutting-edge, real-world examples that professors can use for research or take back to their classrooms. Exclusive case studies and white papers are made available on the DMEF website. The Journal of Interactive Marketing® contains well-rounded research. I always look forward to DMA’s 3D daily email newsletter – a digest of top direct/ interactive marketing new stories from major national consumer and trade publications. Professors also receive inside information on scholarship and job opportunities for their students.”
Dr. Marilyn Liebrenz-Himes,
George Washington University
The Professors’ Academy is your connection to colleagues around the world, cutting-edge information and latest trends, and leading practitioners.
With over 50% of all advertising dollars being spent in the direct/interactive arena, top marketing practitioners have long recognized the power of marketing direct and its importance in their integrated marketing communications mix. Companies are seeking your top students who have knowledge in this field as well as opportunities to collaborate with you on research.
For only $100 ($150 international), membership in the Academy provides you with opportunities to connect to DMEF and Direct Marketing Association information as well as networking opportunities in both the academic and business communities. So you benefit by staying connected to a world of direct/interactive marketing resources which helps you stay current with trends and best practices.
Professors’ Academy Membership Benefits:
- Journal of Interactive Marketing ® (JIM) online edition – The Journal of Interactive Marketing® (JIM) is a premier academic journal with high managerial relevance, featuring leading-edge ideas, methodologies and insights in the field of interactive marketing. JIM continues to be a thought leader and catalyst for shaping ideas and issues associated with electronic and direct/interactive marketing environments and is an essential component to advertising, marketing and research libraries. The JIM’s impact factor is 1.027, based on the most recent ratings (2007) included in the Social Science Edition of the Thomson Scientific Journal of Citation Reports®.
- The DMA's current Statistical Fact Book ($260 DMA member price) available via online download. The 2010 edition will be going live within the next few days.
- Special pricing on DMEF Direct/Interactive Teaching tools.
- Access to Professors’ Academy members-only DMEF webinars featuring top practitioners in the field.
- Priority consideration for classroom guest speakers.
- Full fellowships to DMA Seminars in New York City (on a space available basis).*
- 50% discount on membership for each DMA Council you join. (DMA member price $199; your price $99).
- 50% off DMA Virtual Seminars (except for DMA’s Online Copywriting Tools course-25% off); 25% off DMA Seminars*
- Access for you and your students to Nextmark, a list selection tool, (including free online training for you) a complete database of lists available for purchase. This is great for direct marketing campaign projects and real-world applications and is a list resource used by practitioners.
- 10% discount on other DMA conferences.*
- Discounts on DMA Special Interest Council Memberships.
- Subscription to 3D – The DMA Daily Digest e-mail newsletter.
- Early notification of opportunities for your students about scholarships and internships!
- Online list of Academy members – find out who else is in this thriving community of forward-thinking academics involved in the teaching and/or research of direct/interactive marketing.
* These benefits are not available to Adjunct professors.
Register for the Direct/Interactive Marketing Research Summit and your Professors Academy membership (if eligible) will be included. Registration is taking place now.