Journal of Interactive Marketing®

The Journal of Interactive Marketing® (JIM) is a premier academic journal, a thought leader and catalyst for shaping ideas and issues associated with electronic, interactive and direct marketing environments.

JIM is interested in publishing leading-edge ideas, methodologies and insights in the field of interactive marketing and welcomes (1) interdisciplinary work, (2) papers with multi-method approach, (3) articles on global issues in interactive marketing, and (4) manuscripts involving multichannel interactive marketing approaches. Consistent with other leading marketing journals, JIM is open to a variety of methodologies, including empirical methods, analytical modeling, experimental methods, and ethnography.  Papers should have managerial significance and the potential to have an impact on managerial thinking and practice.  
 
JIM’s impact factor is 1.027, based on the most recent ratings (2007) included in the Social Science Edition of the ThomsonScientific Journal of Citation Reports® and is indexed in the major bibliographic databases including the Social Science Citation Index, Business Source Premier and ABI/Inform (FirstSearch).

 
Manuscript Guidelines and Submissions
For a complete set of Journal of Interactive Marketing manuscript guidelines and submission directions, please go to the Journal of Interactive Marketing website, and for general information about the Journal of Interactive Marketing® (Editorial Review Board, subscription information etc.), please visit www.elsevier.com/locate/intmar or contact the Managing Editor, Barbara W. Hruska at bhruska@directworks.org.

 

Readership
Our readership consists of researchers in marketing, strategy, customer behavior, managerial economics, statistics, and information technology, direct/interactive marketers, advertisers and advertising agencies, market researchers and e-business executives.