Journal of Interactive Marketing®

The Journal of Interactive Marketing® (JIM) is a premier academic research journal which serves as a catalyst for identifying issues and shaping ideas associated with the expanding electronic, interactive, and direct marketing environments. JIM publishes leading-edge, high-quality and original results, methodologies, theories, concepts, models and applications on any aspect of interactive marketing. The journal has no preferred or disallowed methodologies, but is open to conceptually rigorous approaches of any type. Manuscripts should address current or emerging managerial problems and have the potential to impact practice and theory in digital marketing and related areas.

JIM 's 5-year impact factor is 2.673 (Thomson Reuters) and is included in the following services: ABI/Inform, Business Periodicals Index, Current Contents & SocSci Search, Journal Citation Reports, Scopus, Amazon and Google Scholar.

Manuscript Guidelines and Submissions
For manuscript guidelines and submission directions, please go to JIM’s Guide for Authors on the publisher’s website. For general information (Editorial Review Board), subscription information, etc. please visit www.elsevier.com/locate/intmar or contact the Managing Editor, Barbara W. Hruska at bhruska@fdirectworks.org.