Scholarships

The program is an opportunity for top students interested in the field of direct/interactive marketing to fund their education. For eligibility requirements, please visit the FAQ page in the Students section of this site. 

Encourage your students to apply today!

Undergraduate Scholarship Funds

 

• Lee Epstein Fund (three (3) $2,000 Scholarships) – These scholarships were established in honor of Lee Epstein, founder of the non-profit Direct Marketers Gateway, Inc. and a lifelong supporter of direct marketing educational programs. Each year, DMEF awards three scholarships to deserving undergraduate students in the tri-state area of New York, New Jersey and Connecticut.

• Mike Buoncristiano Memorial Fund ($1,000 Scholarship) – Established in memory of Mike Buoncristiano, a past president of the Direct Marketing Club of New York and recipient of the Club’s Silver Apple Award. Each year, DMEF awards one (1) scholarship to a deserving full-time undergraduate student.
• Dave Florence Fund ($1,000 Scholarship) – Created by the employees, colleagues and clients of Direct Media Inc. to honor the induction of the company's Chairman Dave Florence into the Direct Marketing Association Hall of Fame. Each year, DMEF awards one (1) scholarship to a deserving full-time undergraduate student.

• Willa Yeck Memorial Fund ($1,000 Scholarship) – Established in memory of the wife of John Yeck, one of the founders of Direct Marketing Educational Foundation. Each year, DMEF awards one (1) scholarship to a deserving full-time undergraduate student.

• Lorraine Zitone Memorial Fund ($3,000 Scholarship) – Established in memory of Lorraine Zitone, a 21-year loyal employee of the Direct Marketing Association. Each year, DMEF awards one (1) scholarship to a deserving part-time or full-time undergraduate student in the New York area. Support from the DMA’s Committee of Retired Directors contributed a portion of this Memorial Fund annually.

Graduate Scholarship Fund:

• Don Kuhn Memorial Fund ($3,000 Scholarship) – Established in 2006 in honor of the late, direct-response fundraising pioneer, Don Kuhn, to commemorate his contributions to the practice of charitable fundraising. DMEF awards this scholarship to a deserving graduate student with a demonstrated commitment to pursue a career in non-profit direct/interactive marketing.