Collegiate ECHO Direct/Interactive Marketing Challenge

The Collegiate ECHO Direct/Interactive Marketing Challenge offers your students the chance to gain real world experience by creating a marketing plan for a real client — Microsoft, Inc.

Not only will your college or university receive national recognition, you will have access to a package of valuable teaching tools. Your students will learn about direct/interactive marketing strategy, develop a marketing plan and will use a list selection service for a real client in a semester-long business case.

The DMEF challenge is a door-opener to the direct/interactive marketing community for your university and your students.   

Enter the 2010 Collegiate ECHO Direct/Interactive Marketing Challenge now where winning student teams can win cash prizes.

Visit the Current Challenge page for details about the 2010 challenge. 

Student teams may have 2-4 members. Graduate and undergraduate students may not compete on the same team.