Resources

DMEF provides many resources to Educators who wish to expand their classroom experience and further their own knowledge base.

Our list of classic readings can be an educational tool for you as well as your students. Case studies of successful and inventive direct/interactive marketing campaigns are available for purchase, as are data sets for classroom or independent study. And publications, like the Journal of Interactive Marketing®, are useful for cutting-edge learnings, as well as encouraging submission of papers, articles and manuscripts on relevant direct/interactive topics.