Technology Works: ShopText
Company Name:ShopText
Product:
Mobile Commerce and Promotions Platform
Description:
ShopText enables brands to transform all of their advertising into points of sale & acquisition.
Via text messaging, consumers are able to:
- sign up for mobile subscription clubs
How does it work? Consumers see an offer in an ad. This offer includes a keyword, which they text this to 467467. ShopText responds on behalf of the brand and collects the information necessary to complete the order. ShopText transmits this contact information back to the brand, which fulfills the product, integrating directly with any fulfillment system.
Why don’t you try it yourself? We’ve setup a contest to win a $50 i-Tunes gift card. Imagine that you see this offer on a billboard
Win an i-Tunes gift card!
text TUNES to 467467
Standard messaging rates apply. ShopText has a NO-SPAM promise. See shoptext.com/tunes for rules.
Now use your mobile phone to text the word TUNES to 467467 and see what happens!
Whether consumers are buying a product or entering a contest, like TUNES, their engagement costs a small fraction the cost of a 1.800 number. And consumers can engage anytime, without being tethered to a computer.
The benefits are tremendous. When brands ShopText-enable their media, they …
- open a direct-to-consumer channel via mobile
- create new, direct relationships with offline consumers
- generate quantifiable data about the effectiveness of their media – ShopText varies codes across media spots in order to measure response!
- build new return-on-investment
Where are we going?
Catalogues: Consumers will be able to purchase products from catalogues via text messaging.
Loyalty Cards: Consumers who see retailer coupons in magazines or special inserts can have them sent directly to their loyalty cards for discounts at purchase.
CRM Management: ShopText is more than a new channel – it adds value to old channels. Brands will use ShopText services on their offline media to collect email information. Email and opt-in confirmations will be batched directly to CRM databases who can reach back to these consumer via email.
Coupon Codes: Brands will be able drive consumers online via offiline media. ShopText will provide unique online discount codes to consumers who respond to offline media.